As the story goes, give me the good news first. What is good about palm oil and why is it used? It is the cheapest of all vegetable oils. So when price wars started and supermarkets and consumers did not want to pay higher for other oils, palm...
Vegan beauty is a hot trend at the moment. Whether or not the buyers are actually living a Vegan lifestyle, the demand for vegan beauty is growing. I think one of the main reasons is that consumers want cruelty free beauty and this is immediately...
You’ve just bought the most amazing cream ever. At least that’s what the marketing led you to believe. It claimed enriched with vitamins and lots of other wonderful natural ingredients. So now you are at home with some more time than in the store...
Essential oils are produced by plants and many people know about the incredible benefits of the different oils. From aromatherapy massages, bath soaks cream and essential oil diffusers they are used in so many ways. Everyone has their favorite...
This is one of the most controversial ingredient classes in cosmetics. Mention preservatives and most people think of parabens or at least those that know a little bit. Honestly, most people fear the word parabens but don’t actually know what...
This is a huge topic and I hope to give you the complete story in the shortest way possible. This is probably still one of the most vilified ingredients in cosmetics. Parabens were first brought to the mainstream consumer attention in 2004, and...